A workshop for NGO officials working on social issues, under the name NGO Sector and Public Relations, was held on Vlasic on July 13-15, organized by Media Initiatives and supported by UNICEF.

The goal of the workshop was to train representatives of non-governmental organizations active in the field of social protection of children in responsible communication with media, audiences and other stakeholders in the process of social protection of children.

The workshop program encompassed, conditionally speaking, a theoretical section (in which the workshop participants were given information on the importance of public relations, power of media, how to communicate with media – channels of communication with media, choosing the right form, how to lobby for information, etc…) and a practical section in which participants had an opportunity to find out how to make and issue a press release and what is the basis of successful public appearance, and to cover these topics through exercises and joint analysis.

The workshop NGO Sector and Public Relations is the first of six that will be held as part of the capacity building component of the project Enhancing the Social Protection and Inclusion System for Children in B-H, implemented by UNICEF together with numerous local, national and international partners.