There is a large number of media in our environment today and it is very diffcult to follow on our own everything that is written and said about us. That is the chief reason why more and more organizations, companies and individuals seek help from a press clipping service.

Media Plan Institute's Press Clipping agency is a specialized and technically equipped service which collects for you information published in press and aired on television, allowing you to get the information you need in a quick, simple and quality way.Media Plan Institute's Press Clipping also makes for you, in its database, a permanent archive of all media items, which are always available to you, showing once again that Press Clipping is the most effective, most economical and fastest way to get the information you need.

What is the purpose of press clipping?

• To analyze the image that the public and media have of you
• To help you plan public relations
• To control media in the sense of whether they respect agreements on your advertising time or whether they publish or air press releases sent from your company and, if so, in what way they do that
• To follow the competition
• To follow events in society and in the market
• To establish and develop relations with media more successfully

Media Plan Institute is an organization dealing with media research since 1995, with particular emphasis on content analysis.