01
SUCCESSFUL 2007
Media Plan Institute marked the successful completion of activities
in the year 2007 at a ceremony for employees and associates. The
Media Plan Analysis and Education Center positioned itself in
the media public with a new project which will constitute Media
Plan’s long-term orientation. It is the multimedia project “Diversity
Dialogue,” which consisted of education modules for journalism
students and young journalists, media analysis and research, and
TV and radio production. Media Plan successfully joined the community
of independent radio and television productions, producing 20
radio shows and five TV shows that were aired on the Public Broadcasting
Service and local radio and television stations in BiH and the
region. Publishing activity was enriched with two new books. In
collaboration with the association Media Initiatives, a conference
was organized on “Cultural Policies and Opportunities for Great
Cultural Cooperation among Public Broadcasting Services in Bosnia-Herzegovina,
Croatia, Montenegro and Serbia.” In strong competition with a
large number of consulting organizations, a consortium comprising
ESJ Lille, MCG Paris, Naturex London and Media Plan Sarajevo won
a European Union tender for standardization of news and archives
of the Public Broadcasting Service of BiH.
Press Clipping and the sector of technical services for organizing
conferences expanded the scope of their services. To quote Media
Plan Institute President Zoran Udovicic, the majority of media
projects in 2008 will be motivated by the European Year of Intercultural
Dialogue and the role of the media in creating a public environment
for sustainable ecological development. A school of modern video
journalism will also open.
More: http://www.mediaplan.ba
02 ROMA IN BIH AND REGIONAL MEDIA
 Production
of the analysis “Treatment of the Roma Population in BiH Media,”
which was based on six-month monitoring of print media in BiH,
completed the project “Social Empowerment and Inclusion of Roma
in BH Media,” implemented by Media Plan Institute with the support
of the Swedish Helsinki Committee.
In the framework of the project, along with education for leaders
of Roma organizations, a total of 14 radio shows were produced:
nine shows “Romano Drom” and five shows “Under the Same Roof in
the Same Class.” The shows were broadcast by BH Radio 1, Radio
Kakanj, Radio Q, Radio Prijedor, Radio Studio 88 and Radio TNT.
Analysis results are available at: www.mediaplan.ba
and www.mediaonline.ba
03
BOOK “INFORMERS WITH DIFFERENT GOALS” PROMOTED
The book “Public Relations and Journalism: Informers with Different
Goals” written by Radenko Udovicic, Media Plan Institute Program
Director, was promoted in early January. Technical literature
in BiH for the first time was enriched with a book which in one
place offers different correlations of using journalistic techniques
in PR, as well as traps that journalists and media may encounter
under the influence of the rising PR sector in our country.
The book promoter Zinaida Babovic, PR Director for the Bosnalijek
company, emphasized that the book’s particular value is that it
gives PR practitioners a theoretical and communication framework
for their field of activity in a relatively simple way using examples
from BiH.
Amela Odobasic, Head of Communications Regulatory Agency Information
Sector, said PR in Bosnia-Herzegovina has been advancing constantly
for the past 10 years, but she regrets that a book of this kind
had to be awaited so long. “I hope this will serve as an additional
impetus for this field to be researched, examined and publicized,”
said Odobasic.
04 PRODUCTION
OF TV SHOWS
In 2007 Media Plan Institute produced a series of four television
shows in the framework of a project implemented in collaboration
with Germany’s Heinrich Boll Foundation.
Four issues were covered – “International Community in BiH: The
Master Who Isn’t That,” “Green – The Color of the Future” (show
on overcoming ethno-national policies in BiH and the region),
“BiH Constitution between Individual and Collective Rights” and
“Lost in Transition,” on the generation of BiH citizens born between
1968 and 1974.
The shows were broadcast on public services in BiH and numerous
commercial and local television stations.
05
STUDY TRIP TO SARAJEVO, DECEMBER 11 – 15 2007
 Media
plan host the third study trip for journalist from Belgrade, Pristina
and Sarajevo. Our colleagues: Milena Milivojević, jorunalist from
«Beta News Agency» from Belgrade, Sanela Kanjiža, jorunalist of
Radio KFOR from Pristina, Nenad Militarević, jorunalist of «Radio
Belgrade», and Elhiami Durmishi, correspondent of «Kosova Live
Agency» from Gnjilane, spent three days in Sarajevo, visiting
media, media organizations, spending free time in sightseeing
with their colleagues. With this project the study trips activity
within the project «Dialogue of Diversities» ended and as result
we create a network of regional jurnalists for future cooperation.
More http://www.mediaplan.ba
06 CULTURAL POLICIES
AND PUBLIC SERVICES COOPERATION
On December 14-15 Sarajevo hosted directors, editors and journalists
from public services in Bosnia-Herzegovina, Croatia, Serbia and
Montenegro and media and cultural experts from these countries.
In a two-day conference organized by Media Plan and Media Initiatives,
participants discussed the topic Cultural Policies and Opportunities
for Greater Cooperation among Public Broadcasting Services in
the Region.
More http://www.mediaplan.ba
07
RESEARCH RESULTS: SECURITY IN BIH MEDIA
In September 2007 a Media Plan Institute and Media Initiatives
research team monitored BiH and regional media to see in what
way they cover security issues in the context of Euro-Atlantic
integrations.
The main hypothesis prior to research, which was done in September,
was: “Security is a precondition for Euro-Atlantic integrations.”
Out intent was to examine and see show BiH media treated this
assertion, whether they affirmed it, denied it, or entirely ignored
it.
The partner of the project was Banja-Luka based Center for International
Relations, the authors of the analysis were Davor Marko and Tatjana
Ljubic, and the results were publicly presented during conferences
in Banja Luka on November 29 and Sarajevo on December 12, 2007.
The full analysis is available on out website: http://www.mediaonline.ba/ba/
08
THE ROLE OF MEDIA IN INTER-RELIGIOUS DIALOGUE
Media plan organized and implemented a three-week module titled
«The Role of Media in Inter-Religious Dialogue». The module is
three weeks long and is composed of two seminars – one in Sarajevo
(November 19-23) and one in Novi Sad (November 26-30) – and one
week of production of a radio show on the theme of inter-religious
dialogue.
This was one more in a series of projects aimed at promoting
multi-ethnic relations by stimulating and developing inter-religious
knowledgeableness in the Western Balkans. Lecturers on the subject
of inter-religious dialogue for the Sarajevo seminar will be prominent
theologians from four traditional religious communities in BiH,
such as Fikret Karcic, Mate Zovkic, Vanja Jovanovic, Ahmet Alibasic,
etc.
More http://www.mediaplan.ba
09
STUDY TRIP TO BELGRADE, NOVEMBER 13 – 17, 2007
 A
study trip to Belgrade, the second planned such trip, was organized
on November 13-17. Belgrade’s media companies were paid a visit
by Sarajevo journalists Aziza Hadzovic from BH Radio 1 and Lejla
Kurtovic from Onasa agency. The host and organizer of the visit
was RTS journalist Nenad Militarevic, who earlier went to Pristina
on the first visit of this kind. The study trips project is implemented
in the framework of activities of Sarajevo-based Media Plan Institute
and financially supported by the Embassies of the Republic of
France from Sarajevo and Belgrade.
More http://www.mediaplan.ba
10 VISITS TO OUR PARTNERS IN ZAGREB AND LJUBLJANA
With the aim of expanding cooperation in the region and learning
about experiences from other journalism and media schools, representatives
of the Media Plan High College of Journalism visited the High
Journalism School of Zagreb and High School for Multimedia in
Ljubljana. In a meeting with the dean of the Zagreb journalism
school, Prof. Dr. Mate Granic, a mutual desire was expressed for
establishing cooperation in the field of practical education of
journalists in line with media development trends and European
standards.
More http://www.mediaplan.ba
11
COOPERATION WITH LILLE CONTINUES
Representatives of the Media Plan High College of Journalism
and Faculty of Political Science of Sarajevo traveled to Lille
on November 7-11 to visit the High College of Journalism of Lille.
They met with Marc Capelle, Director of the Development Department,
Pierre Serisier, Head of the Press and Multimedia Department,
and Pierre Savary, Director of Studies of the school. The aim
of the visit was to learn about the school’s current program,
organization of classes and modalities of cooperation with the
University of Lille 3, which as of next year will allow students
of this school to get a diploma on obtaining a Master’s Degree
in Journalism. They also discussed novelties in the school curriculum,
through which the school adapts to the development of the employment
market in France (educating journalists for multimedia, adjusting
a newspaper article for internet publishing, training in how to
make a blog, etc.).
More http://www.mediaplan.ba
12 REPORTING
ON NEIGHBORS
“Public Services and Private Broadcasters Servicing the Citizens”
is the title of a project in the framework of which news programs
on public services and commercial televisions in Serbia, Croatia,
Montenegro and Bosnia-Herzegovina were analyzed, with the intention
of researching how much airtime and what kind of attitude neighbors
were given in reports in these four countries. The project leader
was Novi Sad Journalism School, its partners along with Media
Plan Institute were International Center for Education of Journalists
(ICEJ) and Media Institute of Montenegro, and the whole project
was supported by Konrad Adenauer Foundation, South East Europe
Media Program, Regional Cooperation Program.
During the public presentation of the regional monitoring project,
held November 2 in Novi Sad, the report from BiH was presented
by our associate Davor Marko.
More http://www.novinarska-skola.org.yu
13
MODULE VIDEO JOURNALIST: ONE MAN TV STORY
 Media
Plan Institute organized a two-week course dubbed «Video Journalist,
a Journalist Who Thinks with Picture» aimed at training 10 participants
from Bosnia-Herzegovina and Serbia for a polyvalent role - journalist
and cameraman.
The course is attended by six journalists from B-H, four of whom
are from BHT and two from TV RS, and four journalists from Belgrade-based
BETA agency which is soon launching a video service. Participants
will be trained in TV camera filming and basics of TV editing.
Together with experienced lecturers, they will film and create
items of standard news length of 100 seconds.
Course lecturers are Milan Trivic, Armela Subasic, Ekrem Mulahasanovic
and Jasmin Krehic from BHT from Sarajevo and Predrag Kojovic from
Washington who has worked for Reuters TV for 11 years. The project
was supported by the Government of the Republic of France.
More http://www.mediaplan.ba
14
OUR TV SHOW SCREENED IN BAR
The documentary TV show “International Community in B-H – The
Master Who Isn’t That,” produced by the Media Plan High College
of Journalism, was shown at a TV festival in Bar, Montenegro,
held on 22-26 October 2007. The author of the show is Tatjana
Ljubic, who holds a Bachelor’s Degree in Journalism from the Faculty
of Political Science of Zagreb and who specialized in TV journalism
at the High College of Journalism.
More http://www.mediaplan.ba
15
STUDY TRIP TO PRISTINA, OCTOBER 10-14, 2007
 Davor
Marko, Ekonomist magazine from Belgrade, Media Plan Institute;
Eldin Hadzovic, Dani magazine; Faruk Sehic, writer and Oslobodjenje
journalist; and Nenad Militarevic, Belgrade’s Radio Belgrade,
visited Pristina on October 10-14 in the framework of study trips.
The study trip host and organizer was Fatmir Aliu, journalist
of Pristina’s newspaper Koha Ditore.
More http://www.mediaplan.ba
16
PROMOTION OF THE BOOK «INDICATOR OF PUBLIC INTEREST»
A book entitled Indicator of Public Interests, an analysis of
primetime news programs on public services and commercial TV stations
in South East European countries, was promoted in Sarajevo. Publisher
of the book was Media Plan Institute.
More http://www.mediaplan.ba
17
ECOLOGY AND MEDIA: “WE ARE ALL TRITONS!”
 “Time
is slowly running out for Prokosko Lake and its best-known inhabitant,
the endemic species ‘triton,’ has not been seen for almost two
years. Let us help the lake, let us help nature and let us advance
engaged journalism in the field of ecology,” states the conclusion
of a three-day seminar on “Ecology and Media: Broad Range of Sustainable
Development,” held in Fojnica on September 21-23 and organized
by Media Plan Institute and Heinrich Boll Foundation.
Fifteen journalists from different BiH newsrooms visited Fojnica,
where the seminar acquainted them with the term and importance
of ecology, role of media in raising ecological awareness and
prevention of ecological disasters. The lecturers were Samir Djug,
Nusret Dreskovic, ecological experts and activists; Hajdar Arifagic,
journalist of Oslobodjenje and specialist in ecological issues;
and Vedran Horvat, head of Heinrich Boll Office in Zagreb, who
spoke about ecological experiences in neighboring Croatia.
More http://www.mediaplan.ba
18
ANNOUNCEMENT OF NEW ACTIVITIES
The start of the year brought new ideas, new activities and new
commitments. Only in the first half of 2008, along with the regular
press clipping, monitoring and analysis activities, Media Plan
Institute will offer an armful of other interesting activities.
We will announce only those that are certain:
SUPPORT TO ROMA POPULATION
During January, February and March Media Plan Institut continues
with education for representatives of Roma community through series
of seminars on the topic «Basic Skills in Writing». Fifteen collaborators
of the new-formed Roma Informative Center will go through this
education that will be realized within the project “Support to
Roma minority population in effective advocacy and reporting”
which leader is World Vision. First seminar was organized from
25th – 27th January at Media Plan Institute.
More www.mediaplan.ba
Contact person: Aleksandra Ostojić Matić, ostojic.a@mediaplan.ba
INTERNSHIPS: CHILDREN’S RIGHTS AND MEDIA
 Media
Plan Institute, with the support of the French region of Auvergne,
is starting a series of internships for final year journalism
students from the former Yugoslavia. This is initial practical
education for students in media and journalistic forms during
which they will receive useful know-how complementary to university
education, as well as skills that will help them prepare better
for working in a professional environment.
Each internship will have a specific theme, which will be an
impetus for research, processing information and creating a final
news product. The lecturers will be journalists with experience
in conveying know-how to students and young journalists during
the nine years of existence of the Media Plan High College of
Journalism.
The first of three 11-day internships will cover the theme “Media
and Children’s Rights.” Students will be acquainted with the legislative
framework and practical challenges in protection of children’s
rights, with emphasis on media obligations regarding this issue.
In the production part, the internship participants will cover
the issue through a series of TV stories, taking care to make
them informational, interesting, but also professionally correct.
For more information: http://www.mediaplan.ba
Contact person: Bojana Sutvic, sutvic.b@mediaplan.ba
RESEARCH: DOES THE GREEN OPTION HAVE A CHANCE IN BIH?
 Any
political option that essentially proceeds from individual (civil),
not collective rights of man (rights of groups and constituent
peoples), which offers realistic programs, which advocates rule
of experts and know-how rather than names, which insists on self-sustainable
development and environment protection, which realistically stresses
the importance of education, long-term development strategies…
may be considered a ‘green option.’
In the research, which will be implemented by Media Plan Institute,
we will examine how much the stands of potential voters in BiH
are firm in terms of voting always for the same option, usually
an ethnic one. The general goal of the project is to give reformist
and alternative political forces in BiH insight into voter disposition
toward the key issues of the so-called Green Option in order to
add to or correct existing political programs and promote an offering
of ideas and actions that are not sufficiently developed in BiH
or have been completely neglected up until now. The research should
also offer a stimulus to unengaged intellectual forces for institutional
activity in the sense of creating a new political party or becoming
involved in different areas of civil action.
The project will be implemented in collaboration with Germany’s
Heinrich Boll Foundation and will result in a publication.
Contact person: Davor Marko davor.marko@mediaplan.ba
TV PRODUCTION
During the 2008 Media plan will continue with TV production in
cooperation with Heinrich Boll Foundation from Germany. After
succesfull cooperation in 2007, in this year we planned production
of three 25-minute TV shows on topics: «Issue of segregation in
BiH schools», «Energy policy in BiH and European integration process»,
and «Issue of active participation of women in society».
Contact person: Radenko Udovičić, udovicic.r@mediaplan.ba
SUPPORT TO THE PUBLIC SERVICE OF BIH
Media Plan Institute is a member of an international consortium
implementing the project “Standardization of the Working Process
of Production of News and Archiving at Radio-Television of Bosnia-Herzegovina.”
The consortium, also comprising High College of Journalism Lille,
Media Consulting Group from Paris and Naturex Consulting London,
won a European Union tender and in December 2007 started implementing
the 18-month project.
The goal of the project which is supposed to help the PBS transform
into a true public radio and television service is on one hand
to raise the quality of news production, and on the other to stimulate
collaboration among the PBS members.
Contact person: Bojana Sutvic, sutvic.b@mediaplan.ba
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